Alerts.
CULT sends at most 3 alerts a week. Everything else waits. Alert fatigue kills tools.
This week
3 of 3 sent · quota fullSize M of the Creative Dept Denim Jacket will sell out in about 40 hours at the current rate.
M is at 12% stock (58 of 470 units left) and has averaged 34 units/day since Drop 26 opened. Source: sales feed, last 48h.
Creative Dept Denim Jacket · 149€Comment volume on the denim jacket has tripled in two days, and it is all restock demand, not price complaints.
31 comments in 48h vs 10 in the prior 48h, 84% positive, 19 of them explicitly asking when M returns. Source: Instagram + TikTok, Drop 26 posts.
Creative Dept Denim Jacket · 149€The Sailor Long-Sleeve is below its curve and the community hasn't mentioned it in 11 days. Don't reorder.
41% sell-through at D+2 against a 58% drop average, 0 comments in 11 days, 0 store requests across 11 stores in weeks 29–32. Source: sales feed, comment stream, Field reports.
Sailor Long-Sleeve Tee · 49€Last week
2 of 3 sentA heavier fleece has been requested in every drop since Nocturno, and we still don't make one.
47 comment mentions of "thicker"/"heavier" in 30 days plus 9 store reports in weeks 29–32. Source: comment stream, Field synthesis.
Ibiza Heavy Fleece 480gsm · 109€The Paint Splash Sweatpant is selling at half the pace the same style held on Casa Nude.
163 units in the first 72h vs 331 for the Casa Nude equivalent at the same price band, with 68% of stock still live. Source: sales feed, Drop 25 comparison.
Paint Splash Sweatpant · 79€