“Cream colourway gets marked on the floor within a week, needs rotating off the front table.”

“Long-sleeve moves faster than short-sleeve here, even in August.”

“Tourists buy tees, locals buy outerwear. Two different shops depending on the hour.”

“Teens photograph the wall for twenty minutes and buy nothing. Still worth it, they come back with parents.”

“The denim jacket is the piece everyone touches first on the wall. It sells itself, we just have to have the sizes.”

“Fitting-room drop-off on the baggy denim is obvious now, people walk in with it and out without it.”

“We're asked for a women's fit every single day. I've stopped counting.”

“Weekend queue outside was almost all denim, nobody queued for the tees.”