Sunday Service
SS25 · dropped 2025-02-14 · 3 styles · 7,410 units · €488k revenue
Drop timeline · D−30 → D+30Today · D+538 · closed
D−30
D−20
D−10
D0
D+10
D+20
D+30
Design lock
Teasing starts
Waitlist opens
DROP
Restock window
Post-mortem
Window closed
Verdict
Sunday Service came in 10% under forecast and told us the tee curve was wrong before it cost us a season.
Units · D+14
7,410
Sell-through D+14
52%
Return rate
9.4%
▼ 2.4 pts vs 7% target
Margin after markdown
51%
Forecast accuracy
90%
Forecast 8,200 · actual 7,410
What the community said · 4 comments
75%
25%
Positive 75%Mixed 25%
quality50%
“la calidad del denim es otro nivel”
@fitcheck.mad · youtube · 324 likes
request50%
“please make a women's cut of this”
@nachoo.b · instagram · 706 likes
What we got wrong
01
Left demand on the table in size M on 2 styles
M finished under 20% stock on Service Fleece Half-Zip and Service Chore Coat while S and XL were still sitting. The buy followed the 20/30/30/20 default, not the drop's own history.
111 units
≈ €11,839
02
Over-bought the Service Fleece Half-Zip
Finished at 66% sell-through with 274 units unsold, which will need markdown to clear. The comparable style in the previous season behaved the same way.
274 units
≈ €7,814
03
Return rate above the 7% target, mostly on fit
9.4% of units came back. Fit comments flagged sleeve length and waist grading before the drop went live.
178 units
≈ €7,476
Decisions taken · and what they produced
2025-03-04
Buying
Move the size curve on tees from 20/30/30/20 to 18/34/30/18.
OutcomeFarniente tees hit 63% sell-through, up 11 pts.
2025-03-06
Merch
Drop the Service Chore Coat from the SS25 reorder.
OutcomeAvoided roughly €38k of terminal stock.
this is the loop, the next buy starts here
Style-level result
Service Chore Coat1,242 units75% ST
Sunday Service Tee4,099 units70% ST
Service Fleece Half-Zip2,069 units66% ST