Farniente
SS25 · dropped 2025-04-11 · 3 styles · 9,880 units · €800k revenue
Drop timeline · D−30 → D+30Today · D+482 · closed
D−30
D−20
D−10
D0
D+10
D+20
D+30
Design lock
Teasing starts
Waitlist opens
DROP
Restock window
Post-mortem
Window closed
Verdict
Farniente beat forecast by 9% on the back of a corrected size curve, and confirmed waitlists are worth building.
Units · D+14
9,880
Sell-through D+14
63%
Return rate
8.1%
▼ 1.1 pts vs 7% target
Margin after markdown
57%
Forecast accuracy
91%
Forecast 9,100 · actual 9,880
What the community said · 2 comments
50%
50%
Positive 50%Mixed 50%
availability50%
“please restock the denim jacket in M and L”
@aitor.k · tiktok · 936 likes
request50%
“haced una colab con esto”
@eltoni_ · youtube · 695 likes
What we got wrong
01
Left demand on the table in size M on 2 styles
M finished under 20% stock on Farniente Denim Short and Farniente Knit Vest while S and XL were still sitting. The buy followed the 20/30/30/20 default, not the drop's own history.
177 units
≈ €13,983
02
Over-bought the Farniente Knit Vest
Finished at 67% sell-through with 233 units unsold, which will need markdown to clear. The comparable style in Sunday Service behaved the same way.
233 units
≈ €5,574
03
Return rate above the 7% target, mostly on fit
8.1% of units came back. Fit comments flagged sleeve length and waist grading before the drop went live.
109 units
≈ €4,578
Decisions taken · and what they produced
2025-05-02
Growth
Open a waitlist on every style that sells out inside 24h.
Outcome5,400 signups captured by Riviera Club.
2025-05-08
Buying
Hold the summer hoodie buy flat, invest in shorts instead.
OutcomeShorts at 71% sell-through; hoodie markdown avoided.
this is the loop, the next buy starts here
Style-level result
Farniente Denim Short3,794 units84% ST
Farniente Hoodie Olive3,297 units73% ST
Farniente Knit Vest2,789 units67% ST