Riviera Club
SS25 · dropped 2025-06-20 · 4 styles · 9,120 units · €524k revenue
Drop timeline · D−30 → D+30Today · D+412 · closed
D−30
D−20
D−10
D0
D+10
D+20
D+30
Design lock
Teasing starts
Waitlist opens
DROP
Restock window
Post-mortem
Window closed
Verdict
Riviera Club missed forecast by 12% because linen sizing was wrong, not because demand was soft.
Units · D+14
9,120
Sell-through D+14
55%
Return rate
10.2%
▼ 3.2 pts vs 7% target
Margin after markdown
48%
Forecast accuracy
88%
Forecast 10,400 · actual 9,120
What the community said · 2 comments
100%
Mixed 100%
request100%
“hace falta una talla XXL, en serio”
@carla.mtz · instagram · 888 likes
What we got wrong
01
Left demand on the table in size M on 1 styles
M finished under 20% stock on Riviera Swim Short while S and XL were still sitting. The buy followed the 20/30/30/20 default, not the drop's own history.
101 units
≈ €5,555
02
Over-bought the Riviera Linen Shirt
Finished at 61% sell-through with 175 units unsold, which will need markdown to clear. The comparable style in Sunday Service behaved the same way.
175 units
≈ €5,605
03
Return rate above the 7% target, mostly on fit
10.2% of units came back. Fit comments flagged sleeve length and waist grading before the drop went live.
292 units
≈ €12,264
Decisions taken · and what they produced
2025-07-09
Product
Correct the linen shirt sizing chart after fit returns.
OutcomeReturns on shirts fell from 14% to 9% by Cocktail Hour.
2025-07-15
Creative
Re-shoot cream product on warm paper, not white.
OutcomeCream styles +19% CTR on the drop email.
this is the loop, the next buy starts here
Style-level result
Riviera Swim Short2,907 units78% ST
Club Terry Cap2,645 units75% ST
Riviera Club Polo2,449 units74% ST
Riviera Linen Shirt1,119 units61% ST