Cocktail Hour
FW25 · dropped 2025-09-12 · 4 styles · 12,240 units · €968k revenue
Drop timeline · D−30 → D+30Today · D+328 · closed
D−30
D−20
D−10
D0
D+10
D+20
D+30
Design lock
Teasing starts
Waitlist opens
DROP
Restock window
Post-mortem
Window closed
Verdict
Cocktail Hour sold 9% above forecast at a 61% margin, the cleanest drop of FW25.
Units · D+14
12,240
Sell-through D+14
68%
Return rate
7.4%
▼ 0.4 pts vs 7% target
Margin after markdown
61%
Forecast accuracy
91%
Forecast 11,200 · actual 12,240
What the community said · 6 comments
50%
50%
Positive 50%Mixed 50%
availability33%
“necesito esto en talla XL ya”
@kev_ldn · instagram · 759 likes
quality33%
“the denim jacket is worth every euro”
@notyourpablo · tiktok · 506 likes
fit17%
“the oversized fit is exactly right this time”
@sofiiaaa · instagram · 774 likes
What we got wrong
01
Left demand on the table in size M on 1 styles
M finished under 20% stock on Cocktail Zip Hoodie while S and XL were still sitting. The buy followed the 20/30/30/20 default, not the drop's own history.
79 units
≈ €7,821
02
Over-bought the Hour Pleated Trouser
Finished at 66% sell-through with 281 units unsold, which will need markdown to clear. The comparable style in Riviera Club behaved the same way.
281 units
≈ €7,797
Decisions taken · and what they produced
2025-10-01
Buying
Reorder the Olive Trucker Jacket once, capped at 900 units.
OutcomeCleared at full price in 11 days.
2025-10-03
Merch
Kill the pleated trouser from FW25 continuation.
OutcomeFreed €61k of open-to-buy for Nocturno outerwear.
this is the loop, the next buy starts here
Style-level result
Cocktail Zip Hoodie2,807 units78% ST
Cocktail Tee Sky4,867 units75% ST
Olive Trucker Jacket1,871 units75% ST
Hour Pleated Trouser2,695 units66% ST