Nocturno
FW25 · dropped 2025-11-07 · 5 styles · 11,190 units · €801k revenue
Drop timeline · D−30 → D+30Today · D+272 · closed
D−30
D−20
D−10
D0
D+10
D+20
D+30
Design lock
Teasing starts
Waitlist opens
DROP
Restock window
Post-mortem
Window closed
Verdict
Nocturno sold 11% under forecast with an 11.8% return rate, and the misses were all fit, not taste.
Units · D+14
11,190
Sell-through D+14
54%
Return rate
11.8%
▼ 4.8 pts vs 7% target
Margin after markdown
46%
Forecast accuracy
89%
Forecast 12,600 · actual 11,190
What the community said · 3 comments
67%
33%
Positive 67%Mixed 33%
design33%
“obsessed with the colourway”
@notyourpablo · tiktok · 669 likes
request33%
“esto en beige sería top”
@kev_ldn · tiktok · 80 likes
fit33%
“el fit es perfecto, me pedí la L y va como un guante”
@fitcheck.mad · instagram · 165 likes
What we got wrong
01
Left demand on the table in size M on 2 styles
M finished under 20% stock on Nocturno Wool Coat and Velvet Hour Tee while S and XL were still sitting. The buy followed the 20/30/30/20 default, not the drop's own history.
207 units
≈ €16,953
02
Over-bought the Midnight Cargo Pant
Finished at 69% sell-through with 325 units unsold, which will need markdown to clear. The comparable style in Cocktail Hour behaved the same way.
325 units
≈ €9,009
03
Return rate above the 7% target, mostly on fit
11.8% of units came back. Fit comments flagged sleeve length and waist grading before the drop went live.
537 units
≈ €22,554
Decisions taken · and what they produced
2025-11-28
Product
Brief a heavier 480gsm fleece after 60+ requests.
OutcomeSampled in Jan, landed in the Creative Department drop.
2025-12-02
Buying
Cut XL depth on cargo pants by 30%.
OutcomeXL residual stock down from 41% to 12%.
this is the loop, the next buy starts here
Style-level result
Velvet Hour Tee3,492 units83% ST
Nocturno Scarf2,242 units81% ST
Nocturno Hoodie Black1,929 units78% ST
Nocturno Wool Coat1,316 units74% ST
Midnight Cargo Pant2,212 units69% ST