Sailor Society
FW25 · dropped 2026-01-23 · 5 styles · 13,020 units · €942k revenue
Drop timeline · D−30 → D+30Today · D+195 · closed
D−30
D−20
D−10
D0
D+10
D+20
D+30
Design lock
Teasing starts
Waitlist opens
DROP
Restock window
Post-mortem
Window closed
Verdict
Sailor Society sold 9% above forecast at 70% sell-through, the best-bought drop in the archive.
Units · D+14
13,020
Sell-through D+14
70%
Return rate
6.9%
▲ 0.1 pts vs 7% target
Margin after markdown
63%
Forecast accuracy
92%
Forecast 12,000 · actual 13,020
What the community said · 1 comments
100%
Mixed 100%
availability100%
“cuándo hay restock??”
@carla.mtz · instagram · 285 likes
What we got wrong
01
Left demand on the table in size M on 2 styles
M finished under 20% stock on Rope Stripe Tee and Harbour Wool Beanie while S and XL were still sitting. The buy followed the 20/30/30/20 default, not the drop's own history.
297 units
≈ €10,223
02
Over-bought the Sailor Straight Denim
Finished at 57% sell-through with 412 units unsold, which will need markdown to clear. The comparable style in Farniente behaved the same way.
412 units
≈ €15,310
Decisions taken · and what they produced
2026-02-10
Growth
Push the whole drop 30 minutes later for LATAM.
OutcomeMexico revenue share up from 6% to 11%.
2026-02-14
Merch
Stop restocking navy denim; rotate to mid wash.
OutcomeCasa Nude denim sold 1.4x the navy run rate.
this is the loop, the next buy starts here
Style-level result
Rope Stripe Tee5,038 units88% ST
Harbour Wool Beanie2,765 units81% ST
Sailor Deck Jacket1,121 units65% ST
Sailor Cardigan Navy2,242 units64% ST
Sailor Straight Denim1,853 units57% ST